First things first! What is the cost?
Basic $ free
Business $NZD 300 p.a
Business Plus $NZD 720 p.a
Executive $NZD 1140 p.a
You will probably be saying Wow! That is not cheap! And I agree with you it is not. So let’s look at why you might want to consider a premium account with LinkedIn.
LinkedIn will try to up sell you and will give you a long list of benefits.
Also please note that LinkedIn have the following category of premium accounts:
- Business- for general business users
- Job Seeker - for job seekers
- Sales Navigator - for sales professionals
- Talent Finder - for individual recruiters and employers
- Recruiter - for enterprise recruiters
However I am going to give you my thoughts and advice based on over 5 years of use of LinkedIn and over 3 years as a business level premium customer of LinkedIn.
My top 3 benefits of the business premium plan are:
- Much better advanced search functionality. This allows you to be very specific in the use of the great LinkedIn search function and to save searches and get notified when new profiles fir your criteria.
- Great analytics which show you who has been viewing your profile (except if they have blocked their name), how many times you are appearing in searches and the top search keywords.
- Full profile visibility – this allows you to see full profiles of everyone in your network - 1st, 2nd and 3rd degree.
A note about the “InMail” message service!
I personally do not like this feature and don’t use it. Paid accounts get an allocation of InMails per moth which allows you to send direct messages to anyone one LinkedIn. I think this is just high class SPAM!
Users in USA love it but I don’t! I will let you make up your own minds.
So I hope this update has helped you with your questions about premium LinkedIn accounts.
If you want to know more then visit the LinkedIn Help Centre, which is listed under the “more” tab on the web browser version of the LinkedIn home page.
©Onespec April 2013